The experience you want to get the information you need
All In Moderation is a boutique, full-service marketing research firm specializing in all forms of qualitative research, including focus group moderation, in-depth interviews and ethnographies to help you understand your target audience.
We have over 25 years experience drawing out what people think, feel and do with your company, product, service or advertising. By observing your target audience, understanding what is relevant to them, knowing what they believe and how they want to be seen, you can more effectively communicate with them.
StimuliFriday, 01 May 2015
Of course, good moderators incorporate various exercises and techniques to get respondents to reveal themselves in new ways and to break up the monotony of one long discussion. I want to talk for a moment about a portion of this topic which is having props or stimuli and why these are just as important to think about bringing into the test environment.