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    All In Moderation is a boutique, full-service marketing research firm specializing in all forms of qualitative research, including focus group moderation, in-depth interviews and ethnographies to help you understand your target audience.

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Friday, 01 May 2015

Of course, good moderators incorporate various exercises and techniques to get respondents to reveal themselves in new ways and to break up the monotony of one long discussion.  I want to talk for a moment about a portion of this topic which is having props or stimuli and why these are just as important to think about bringing into the test environment.

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