Our experience is based on a solid foundation in quantitative and qualitative marketing research.
- The skills, tools and experience in analyzing research results are rooted in having learned the nuts and bolts of conducting a variety of studies at research suppliers.
- Moving to the client side, we became seasoned in moving within a corporation while managing larger research projects, working with department heads and executive management across the corporate disciplines.
- Building on this background, we focused our attention towards all aspects of communications research, account planning and strategic planning working in top advertising agencies with audiences that ranged from clients, account managers, creatives and media experts.
- Managing research budgets to get the most out of our projects is also an invaluable contribution to our experience.
Over the years, we've conducted research from various perspectives and for a variety of audiences giving us a well-rounded perspective on our clients' needs and how to service them.