All in Moderation

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Testimonials

Coinstar

It’s a pleasure to work with Francesca – she is responsive, proactive, meticulous, and sharp. She works to understand and deliver on her client’s objectives and needs. As a moderator, she is able to not only moderate diverse groups of consumers effectively, but also glean valuable insights and boil those down to actionable items. These action items have served to improve our business.
We are fortunate to have had the opportunity to partner with her on our company needs.

Ashley Hartman

Ogilvy Common Health

Francesca’s excellent skills as a moderator and in working with people to uncover the underlying causes of what makes them act the way they do, have provided us with measurable insights.

-Ashli Sherman, Ogilvy Common Health

Mattel

Francesca is a strong moderator and strategic partner. Francesca is a skillful moderator who is able to draw honest insights from a diverse consumer base: young kids (5 to 8 years), tweens (9 to 12), and adults. Her authentic and persistent approach allows her to fully draw clear objectives from her clients, as well as gain trust from the respondents she is moderating. However, Francesca is more than a moderator. She is able to quickly understand objectives and help to shape an actionable strategy by partnering closely with her clients.
-Carey Plunkett, Worldwide Consumer Insights, Mattel