Francesca is a strong moderator and strategic partner. Francesca is a skillful moderator who is able to draw honest insights from a diverse consumer base: young kids (5 to 8 years), tweens (9 to 12), and adults. Her authentic and persistent approach allows her to fully draw clear objectives from her clients, as well as gain trust from the respondents she is moderating. However, Francesca is more than a moderator. She is able to quickly understand objectives and help to shape an actionable strategy by partnering closely with her clients.
-Carey Plunkett, Worldwide Consumer Insights, Mattel