Francesca Runza is our principal moderator and has 27 years experience in ethnographic and market research. Her formative years in marketing research were developed on the supplier and client sides where she learned the nuts and bolts of qualitative and quantitative research and studied issues in customer satisfaction, product development and advertising. She further developed her skills at 3 advertising agencies, Saatchi & Saatchi/Conill Advertising, Hill Holliday Connors Cosmopolus and J.Walter Thompson, where she focused on strategic and creative development, corporate image, brand tracking and ethnographic research in the general and Hispanic markets. Francesca's moderating style is warm and enthusiastic. Her sense of humor and genuineness encourages open and dynamic discussions in groups or one-on-one environments. Work as a producer and correspondent for a local radio show in the past has trained her to find the story within every study.
"In working with All In Moderation, you can expect a high level of partnership. We treat your projects as if they were our own."