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Have you ever been writing a discussion guide and needed an idea for a question or technique that caused you to dig through your old discussion guides? While some of the specifics of guides and / or techniques are confidential, others get recycled in new and different ways. AIM Marketplace is a platform where you can look for new ideas or share your experience.

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Category Sort Technique | All In Moderation Marketplace Item, Los Angeles, CA & Ft. Lauderdale, FL
TECHNIQUE

Category Sort

A useful technique for understanding how consumers view a product category and the brands within it. Helpful at the start of a category discussion.
Picture Sort Technique | All In Moderation Marketplace Item, Los Angeles, CA & Ft. Lauderdale, FL
TECHNIQUE

Picture Sort

Can be used in so many situations for understanding difficult-to-articulate perceptions and anything that requires a respondent to draw upon his or her emotions.
Debate Technique | All In Moderation Marketplace Item, Los Angeles, CA & Ft. Lauderdale, FL
TECHNIQUE

Debate

A technique that is used when trying to give direction to product or creative teams on how consumers feel about product features or issues within a category.
New Concept Exploration Discussion Guide | All In Moderation Marketplace Item, Los Angeles, CA & Ft. Lauderdale, FL
DISCUSSION GUIDE

New Concept Exploration

Discussion guide question wording and sequence in rapidly evaluating many new concepts in written form to eliminate several prior to additional research.
Picture Positioning Technique | All In Moderation Marketplace Item, Los Angeles, CA & Ft. Lauderdale, FL
TECHNIQUE

Picture Positioning

This technique incorporates visuals into the discussion and allows respondents the opportunity to be exposed to different expressions of the same positioning.

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