Add value to your work.
PRODUCT DESCRIPTION
A technique that is used when trying to give direction to product or creative teams on how consumers feel about product features or issues within a category. An example is using this technique to ferret out the reasons why some PC gamers prefer wireless mice and others do not.
$25.00
Looking For Something Else?
Describe the product that you are searching for or need. Form fields below marked with an * are required.