Design Thinking ensures that humans stay at the center throughout the learning and design processes.
A PROCESS OF ITERATION
Title
“One finds limits by pushing them.”
– Herbert Simon
Design Thinking helps the design process by touching base with humans all along the way. This means planning agile research so that concepts can be developed and iterated continuously to avoid investing in a single idea that may not work in the end.
Trained in IDEO’s human-centered design approach along with practical experience moderating with frequent changes to concepts, Francesca Runza has the experience moderating adults and children that allows for rapid iteration.
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DESIGN THINKING
PROJECT HIGHLIGHTS
Conducted multiple iterative mini group sessions among children ages 6 to 12 on new creativity-based technology products based on elementary prototypes. Sessions narrowed 11 concepts down to 2 which were entrees into a new product category for producer.
Led multiple iterative sessions on gaming keyboard innovations created in sprint sessions and based on rudimentary prototypes to develop short-and long-term new product recommendations.
Moderated several groups among children ages 5 – 10 on toy prototypes using B-sheets to make-shift concepts, changing and iterating along the way (often in the backroom) to find the sweet spot of the concept.
Obtained feedback from respondents on a new photo-sharing app concept as part of an alpha test.