Traditionally, marketing processes check in with consumers at various points along the customer journey. Design Thinking ensures that humans stay at the center throughout the design process.
“One finds limits by pushing them.”
– Herbert Simon
Design Thinking is about planning agile research around humans so that hypotheses and concepts can be exposed to the target audience through concepting, prototyping and iteration to avoid investing in a single idea that may not work in the end.
Trained in IDEO’s human-centered design approach to solving design problems along with practical experience moderating with frequent changes to the products and discussion guide, Francesca Runza has designed agile methods for adults and children which allow for rapid iteration of concepts and prototypes.
Contact All In Moderation for a free consultation on your research objectives and receive an estimate on your upcoming project.