“Empathy fuels connection.” – Brene Brown
Francesca Runza received on-the-job training as a qualitative moderator from mentors working through real problems on the supplier, advertising agency and client sides and is seasoned to provide a high-level of partnership on any project.
Francesca’s meticulous diligence in crafting our groups’ discussion guide ensured that sessions yielded detailed, nuanced insights. Her manner of handling the sessions themselves with warmth yet persistence allowed her to draw out unexpected informational interconnections and underlying themes that were concrete and actionable.
Francesca was more than just a moderator, she was an invaluable strategic partner. Above all, she gave a level of personal investment to the success of our focus groups that went far beyond the call of duty.”
We really appreciate you taking the time not only to review the recording, but to lay out an extremely useful set of suggestions. We’re very impressed with your collegial approach as reflected in the suggestions – and in your communications with us more generally. We really appreciate the quality of your moderation, and your collaborative work style and professionalism. Thanks also for flexibility on schedule and fees (and short notice). We will look for more ways to collaborate with you, which I think may happen soon.”
Francesca delivers! I’ve used many moderators over the years, but Francesca is one of the best. She knows how to keep the discussion on track and on time, making sure everyone participates. Beyond this, her help in fashioning the discussion guide was strategic, and her report was so insightful that management wants to arrange for her to present to a broader audience. Responsible, thorough, professional, experienced and strategic. That’s Francesca.”
It’s a pleasure to work with Francesca – she is responsive, proactive, meticulous, and sharp. She works to understand and deliver on her client’s objectives and needs. As a moderator, she is able to not only moderate diverse groups of consumers effectively, but also glean valuable insights and boil those down to actionable items. These action items have served to improve our business. We are fortunate to have had the opportunity to partner with her on our company needs.”
Francesca is a strong moderator and strategic partner. Francesca is a skillful moderator who is able to draw honest insights from a diverse consumer base: young kids (5 to 8 years), tweens (9 to 12), and adults. Her authentic and persistent approach allows her to fully draw clear objectives from her clients, as well as gain trust from the respondents she is moderating. However, Francesca is more than a moderator. She is able to quickly understand objectives and help to shape an actionable strategy by partnering closely with her clients.”
I just wanted to say thank you again for all your thoughtful, dedicated and great work on the ethnographies. You’ll see below that the client was very happy with the product, and that the video was a big part of that. I’m grateful to have had you as a partner on this project and hope we have another opportunity to work together at some point.”
Thanks again Francesca. The client was particularly impressed by the expressivity of the interview footage, and I know you’re the person who made that happen.”
First off, a million thanks for your help on this project. We literally couldn’t have done it without you.”
Francesca’s excellent skills as a moderator and in working with people to uncover the underlying causes of what makes them act the way they do, have provided us with measurable insights.”