Authentic expressivity on camera is not something that can be manufactured, but is the result of a genuine connection between ethnographer and respondent.
IN-HOME OR ON LOCATION
Why Ethnography?
Unlike group discussions or one-on-ones where the moderator is drawing out respondent attitudes and behaviors based on listening and questioning, ethnographies offer the opportunity to understand how product choices and consumption patterns are also cultural matters requiring observation of actions and artifacts which is not accessible in a test environment. A cultural analysis as part of the overall findings can often lead to product innovations, positionings, design ideas or insights to new brand territories.
Video & Photography
All In Moderation contracts with video and film production companies to provide film crews, equipment, editing and photography to bring your ethnographic study to life.
ETHNOGRAPHY
PROJECT HIGHLIGHTS
Global study (Chicago, London, Mexico City and Shanghai) among consumers on investing which produced a 5-minute video of the findings
Understanding the choice behind kitchen suite of appliances among homeowners who have remodeled
Observing how millennials watch football games in homes and on location at sports bars
Studying how bread lovers in Boston and San Francisco prepare a meal using a frozen artisan bread product